Competitors

You and 5 tracked competitors across 112 prompts. You are named more often than every tracked competitor.

NikeYou

nike.com

Share of voice

17%1 pts

Visibility

68%

Avg brand position

2.3

Named in

112 of 112 prompts

New Balance

newbalance.com

Share of voice

13%0.2 pts

Visibility

53%

Avg brand position

3.1

Named in

112 of 112 prompts

Ahead of you in 38 prompts

Adidas

adidas.com

Share of voice

12%0.3 pts

Visibility

49%

Avg brand position

2.6

Named in

84 of 112 prompts

Ahead of you in 39 prompts

Hoka

hoka.com

Share of voice

12%0.1 pts

Visibility

47%

Avg brand position

1.9

Named in

56 of 112 prompts

Ahead of you in 44 prompts

Brooks

brooksrunning.com

Share of voice

10%0.2 pts

Visibility

41%

Avg brand position

2.3

Named in

56 of 112 prompts

Ahead of you in 41 prompts

ASICS

asics.com

Share of voice

9%0.2 pts

Visibility

38%

Avg brand position

2.6

Named in

56 of 112 prompts

Ahead of you in 22 prompts

Share of all mentions
Each brand's slice of every brand mention in the answers
17%13%12%12%10%9%26%
Nike17%New Balance13%Adidas12%Hoka12%Brooks10%ASICS9%Everyone else26%
Who wins which stage
Share of each stage's answers that name the brand. Darker means named more often.
AwarenessConsiderationValidationPurchase
Nike34%48%94%94%
New Balance53%52%54%52%
Adidas47%49%49%49%
Hoka47%46%47%47%
Brooks41%41%40%41%
ASICS38%37%38%38%
Share of voice over time
Each brand's slice of all brand mentions, by week
NikeASICSAdidasBrooksHokaNew Balance
Other brands AI names
You do not track these brands as competitors
  • RReebokNamed in 28 of 112 prompts6%
  • NNOBULLNamed in 28 of 112 prompts6%
  • SSauconyNamed in 28 of 112 prompts3%
  • VVejaNamed in 28 of 112 prompts2%
  • OOnNamed in 28 of 112 prompts2%
  • CConverseNamed in 28 of 112 prompts2%
  • UUnder ArmourNamed in 28 of 112 prompts2%
  • IInov-8Named in 28 of 112 prompts2%
  • CCommon ProjectsNamed in 28 of 112 prompts2%