Personas

Cares about A versatile shoe that looks good with everything

Wants one pair of clean sneakers that goes with jeans, chinos and shorts.

Cares about A shoe the teen loves that also survives school

Buys sneakers for a teenager who wants what friends wear, and wants them to last.

Cares about Clean sneakers that still look sharp at work

Wears sneakers to an office with a business casual dress code.

Cares about Iconic designs and limited colorways

Follows releases closely and owns more than 20 pairs.

Cares about One shoe for every part of a workout

Goes to CrossFit classes 5 days a week, with lifts, rope climbs and short runs.

Cares about A light, grippy shoe for fast workouts

Takes HIIT and bootcamp classes 3 times a week, with lots of jumps and sprints.

Cares about A stable base for squats at a fair price

Lifts in a garage gym and does not want to spend much on shoes.

Cares about A flat, stable base for squats and deadlifts

Just started powerlifting and wants a stable shoe before buying lifting shoes.

Cares about A forgiving shoe that does not cost too much

Is getting back into running after a few years off and wants a forgiving, affordable shoe.

Cares about Cushioning and durability for long training blocks

Is training for a first marathon and wants a shoe that holds up to high mileage.

Cares about Cushioning that holds up under more weight

Weighs over 200 pounds and needs a shoe that does not flatten out after a month.

Cares about One comfortable shoe for every kind of run

Runs 3 times a week and signs up for a local 10K a few times a year.

Cares about A soft, comfortable shoe for long daily walks

Walks about 5 miles every day and never runs.

Cares about Extra protection from impact on every run

Runs with sore knees and wants as much impact protection as possible.

Cares about All-day comfort that protects the joints

Works 12-hour shifts as a nurse and stands or walks most of the day.

Cares about Maximum comfort on tired legs

Runs most days and wants a soft shoe for easy and recovery runs.