Nike

112 prompts4 productsUnited States of America · EnglishWeekly · last run 20 Oct
Product visibility
55%8.7 pts

of answers name a tracked product

Store visibility
68%4.1 pts

of answers name your store

Share of voice
17%1 pts

of brand mentions are your store

Avg product position
2.00.4

in answers that name a tracked product

Never mentioned
2

of 112 prompts with answers never name a tracked product

Product visibility by stage
Share of answers that name a tracked product, across 4 products
Awareness
Compromised
20%4.8 pts
x

tracked product named in 26 of 28 prompts

Consideration
Mixed
36%11.7 pts
x

tracked product named in 28 of 28 prompts

Validation
Dominating
82%9.6 pts
x

tracked product named in 28 of 28 prompts

Purchase
Dominating
81%8.5 pts
x

tracked product named in 28 of 28 prompts

Product visibility over time
Share of answers that name a tracked product, across 4 products
All models55%ChatGPT63%Gemini47%
Share of voice
All brands
Nike (you)17%+1
x
New Balance13%-0.2
x
Adidas12%-0.3
x
Hoka12%+0.1
x
Brooks10%-0.2
x
ASICS9%-0.2
x
9 others26%
x
Tracked products
All products
ProductVisibilityStore share of voiceAvg product positionOpen fixes8 week trendAction

Nike Air Force 1 '07

57%
x
20%2.04
8 pts
Open brief

Nike Metcon 10

52%
x
16.3%2.04
8.5 pts
Open brief

Nike Pegasus 42

63%
x
16.7%2.06
11.8 pts
Open brief

Nike Vomero 18

48%
x
15%2.04
6.3 pts
Open brief
Top prompts you are losing on
Product visibility across the selected weeks
All 112 prompts
PromptStageProduct visibilityAction
How do I keep white leather sneakers clean?Awareness0%
Do I need special shoes for lifting weights?Awareness0%
What is the difference between max cushion and stability shoes?Awareness1.6%
What running shoes are best for recovery runs?Awareness1.6%
How often should I replace my running shoes?Awareness3.1%
Best shoes for box jumps and burpeesConsideration4.7%
Citations and sources
All 17
  • reddit.comUnclassifiedCited in 4281 answers
    x

    2363 of these answers name a tracked product

  • runnersworld.comUnclassifiedCited in 2233 answers
    x

    1255 of these answers name a tracked product

  • nytimes.comUnclassifiedCited in 2120 answers
    x

    1288 of these answers name a tracked product

  • nike.comYour siteCited in 1958 answers
    x

    1743 of these answers name a tracked product

  • runrepeat.comUnclassifiedCited in 1766 answers
    x

    951 of these answers name a tracked product

  • youtube.comUnclassifiedCited in 1633 answers
    x

    890 of these answers name a tracked product